Trying to break boundaries when there are no boundaries left to break

In one of my upcoming projects, I’m going to have to create an advertising campaign.  I’ve been racking my brain trying to think of a fresh, controversial idea because after all, who really takes a second look at something that isn’t pornographic, offensive, or mockingly hilarious.

But my problem is, so much has been done already!  Being half naked or lying in a provocative position isn’t going to cut it!  Cleavage is a thing of the past… Everyone’s seen each other’s epidermis.

The olden days of Britney Spears grinding on stage half-naked no longer raises eyebrows.  I’d say that a fancy plate of carrots and celery is probably more intriguing to the male sex providing it is served with their favourite selection of extra spicy dip.  I remember watching documentaries on the effects of racy female pop singers on young teenage girls.  But what used to be racy, is now just pathetically juvenile.  Britney Spears’ music video for …Baby One More Time was shunned because she was a young girl exposing her belly and dancing suggestively.  If that music video were to debut now, people would call her a sweet and innocent girl, who is a wonderful role model for young teenage girls…and at the very least they’d appreciate the fact that she’s not naked swinging on a ball.  Miley Cyrus had to resort to wearing a nude suit while twerking with a man twice her age in order to sell her music.

I can honestly say that the only fashion advertisement I can remember is the Dolce & Gabbana one that is extremely offensive with 5 men gathered around a woman while one of them nails her down to the ground, seemingly against her will.  If there’s no truly offensive message, no one really gives a shit.

We’ve all seen naked people.  We know that sex sells…but nowadays we have to make sexy images sexier in order for them to be as effective as they once were.

When I was a kid I wasn’t allowed to listen to the Spice Girls or watch their movies because my mom thought it wasn’t a suitable influence for a young, impressionable girl.  “If you wannabe my lover…” was considered inappropriate and suggestive.  But nowadays, sex talk is not only explicit but extremely vulgar.  Calling someone their “lover” would be considered tame, boring, and simply unoriginal…like doing missionary.

But have no fear because since the days of the Spice Girls we have had many devoted young female celebrities who are willing to do whatever it takes to be in the limelight and stay there.  Take Kim Kardashian for example…she embarrasses herself on TV everyday in order to make her millions.

I guess for my advertising campaign I’m going to have to think outside of the box…try to create something flashy in an artistic and shocking way…How the hell I’m going to do this…well…that’s a good freaking question…and yet to be determined.

Wish me luck.


J. Molly

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