Say the word “pre-drink” to any person in their twenties and they will understand. A pre-drink lets you drink at someone’s home before venturing out to the bars for a night. Now imagine, a pre-drink to the pre-drink. As you’re taking a shower to get ready for your pre-drink why not start the fun early while you’re all wet and soapy and alone?
A Swedish brewery and creative firm have collaborated to introduce a shower beer that is a 10% pale ale. It comes in a small 6 ounce bottle that is meant to be drank in just a few sips. If that’s too much for you, don’t worry it doubles as a hair conditioner.
The shower beer sold out at the launch party. Apparently, opposites attract: an ice cold beer tastes great in a steaming hot shower. The success of the initial launch has made the company consider US distribution so perhaps we’ll all be drinking beer in the shower before we know it!